The Business & Economics Challenge 2009 was held at DY Patil International School, Worli on 21 and 22 November 2009. Teams from 14 schools in and around Mumbai participated.

Teams were given a business case study, with financial, market research, demographic and other relevant data. The focus was on creating a business strategy based on the data and presenting it to a panel of eminent industry professionals. The team would then be cross-examined by the panel on the soundness of their ideas, financial viability of the project and its marketing plan.

Our students were represented by Arnav Mody, Divij Joshi and Saloni Atal, who impressed the judges with their sound business proposition and adept handling of questions. We were awarded the First Runners-up position in the competition.

The students took home the valuable lesson that, integrating classroom theory to real-life business situations is an arduous task.